#1 Trademark Attorney in Los Angeles (2,246 Satisfied Clients)

Los Angeles Trademark Lawyer

Are you looking for the best Trademark Attorney Los Angeles?

Trademarks are clearly very important to your business…

Trademarks protect your brand, give you exclusive rights to your brand, and prevents others from using the same or similar version of your mark.

Also, trademark increases the value of your brand if you ever decide to sell your business.

If you don’t get a trademark, you won’t be able to stop someone from using your brand. In other words, if someone registers their trademark before you, it will prevent you from using your mark. So it’s really important to register your mark if the mark is valuable to you.

You can set yourself up to collect $150,000 in fines if someone uses your mark from EACH infringer. Of course, when you’re dealing with an online business, there are a lot more chances of someone stealing your brand online. In the event someone does infringe on your protected trademark, you could set yourself up for a really nice payday.

If you’re an entrepreneur, you will need to protect your name or logo with trademark registration.

Taking steps to secure your name, brand or logo is an important aspect of protecting your investment.

As you can imagine, if you created something and everybody had the right to use it without paying you, not very many people would go through the trouble of creating anything.

If you’re looking to trademark to protect your brand, email me at sam@mollaeilaw.com.

What is Trademark?

There are 3 intellectual property rights: trademark, copyright, and patent.

Trademark protects the BRAND NAME or LOGO of the products or services that you sell.

Trademark is any word, name, symbol, design, device, or any combination used to identify products or services and distinguishes the sources of the services or goods back to the owner.

A trademark identifies the source of goods and lets the public know that the good or service comes from you and not from someone else.

Trademark allows your customers to trust your brand and name.

Trademark law can be used to protect names, designs, logos, slogans, symbols, colors, packaging, containers, or any other marks used by businesses to identify the sources of their goods and services.

A trademark owner has the exclusive rights to use its mark to identify its product or service.

This allows a trademark owner to prevent others from using the same or confusingly similar mark to identify the same or similar products or services.

For example, a mark for a clothing line stops others from using the same mark for clothing, but a car manufacturer can still use it.

Email me at sam@mollaeilaw.com if you have any trademark questions.

Why Should I Trademark?

Registering your Trademark has the following 8 benefits:

  1. The legal presumption that you are the owner of the mark.
  2. The legal presumption that you have the exclusive right to use the mark.
  3. Puts the public on notice of ownership of the mark.
  4. Your mark will be listed on USPTO’s website which means that others can find your marks when searching the database to see if their mark is available. The existence of your mark in the database can help others avoid a mark that is similar to yours.
  5. It gives you the ability to record the registration with U.S. Customs & Border Protection. This will prevent the importing of marks that could infringe your mark.
  6. The right to bring legal action concerning mark in federal court.
  7. You will have the ability to use trademark registration as a basis for foreign filing. This will allow you to get worldwide protection should your business expand.
  8. Able to use federal trademark registration symbol ®. This symbol indicates that you have federally registered your trademark with the USPSTO. It puts the public on notice that your mark is registered and that you have nationwide rights in it.


How Long Does Trademark Last?

Registered Trademarks are protected for 10 years. Trademarks are also able to get renewed indefinitely.


Do I Need to Trademark Even If I Have a Registered Business Name?

A registered business name (such as a registered LLC), a domain name, and a trademark differ.

The use of a business name does not necessarily qualify as trademark use. If no other company has already applied for that exact name in that state and you comply with all other requirements, the state likely would issue you a certificate and authorize you to do business under that name.

However, a state’s authorization to form a business with a particular name does not also give you trademark rights and other parties could later try to prevent your use of the business name if they believe a likelihood of confusion exists with their trademarks.

A trademark identifies goods or services as being from a particular source. Similarly, the use of a domain name only as part of a web address does not qualify as source-indicating trademark use, though other prominent use apart from the web address may qualify as trademark use.

Registration of a domain name with a domain name registrar does not give you any trademark rights. For example, even if you register a certain domain name with a domain name registrar, you could later be required to surrender it if it infringes on someone else’s trademark rights.


How Can a Trademark Lawyer Help Get My Trademark?

I help entrepreneurs save time, money, and aggravation as they navigate the complexities of trademark registration. I also help them avoid costly legal mistakes in the selection and use of their trademarks.

Most trademark applicants use a trademark lawyer for applying, and for receiving legal advice regarding the use of a trademark.

A trademark attorney Los Angeles may help you avoid potential legal drawbacks. Common legal assistance that a trademark lawyer can provide with your trademark needs including:


Trademark Registration

Trademark registration is obtained from the United States Patent & Trademark Office to help protect your brand. Trademark registration has many advantages such as creating a legal presumption of ownership and the right to sue for infringement should infringement occur.

Registering your mark will help prevent others from potentially selecting a confusingly similar mark. Trademark registration will also allow you to place a “®” mark next to your brand name and indicates that you have federally registered your trademark. Thus, registration is the most important step in protecting your trademark.

Schedule your free trademark strategy call here.


Trademark Clearance Search

A best trademark lawyer can do a Trademark Clearance Search before you choose a name, logo, or slogan for your business.

A search of federal and state trademark registration databases for similar marks that are used on related goods or services before filing. Our search tells if your mark or a similar mark is already registered or is awaiting registration.

This prevents a trademark application from being rejected by the United States Patent & Trademark Office and prevents a possible infringement lawsuit. Please note, the USPTO does not conduct trademark searches. Thus, a trademark lawyer must do a trademark search before you choose a mark.


Cease and Desist Letter

A document was written by an entertainment lawyer sent to an infringer to halt purportedly unlawful activity. The letter warns that if the infringer does not cease by the deadline specified in the letter, that party may be sued.

A best trademark lawyer can offer legal advice regarding the use of your trademark, filing an application, and the likelihood of success in the registration process. Further, the best trademark attorney may help you prevent legal pitfalls that can occur in the future.


Trademark Attorney Los Angeles

Best Trademark Lawyer Los Angeles

You may not realize it, but you – and everyone around you – interacts with trademarks every single day. Why?

Well, it is because the trademark is just a proper and official synonym for the word brand.

Whether you are a singer, graphic designer, artist, photographer, writer, or business owner, trademarking your intellectual property is important.

Furthermore, it isn’t very expensive either! And, this is especially true if you get the right kind of trademark lawyer to lend you a hand.

Book your Trademark Strategy call here.


What Can Be Trademarked?

Before you learn the costs of trademarking, you probably want to know what can be trademarked in the first place.

Almost anything can be a trademark – invented words, dictionary words, slogans, phrases, logos, colors, shapes, and names all qualify for trademarking.

The identity of the trademark is more important than getting caught up in the details of what can be trademarked. The trademark distinguishes your business from another, so it has to be unique.

There are three types of trademarks:

Service marks and trademarks: Words, phrases, or symbols that define a company’s services or goods. Service marks are for services while trademarks are for goods. Certification marks: Are characteristics of a product, such as a t-shirt that’s 100% cotton. Collective marks: Work just like trademarks but apply the trademark to a group instead of an individual business.

When it comes to trademarks, some things are really tough to trademark.

Some things you may have a tough time trademarking include:

  • Generic names
  • Geographic names
  • Descriptive names that aren’t distinguishable
  • Surnames for a product

Then there are things that can’t be trademarked:

  • Government insignia or symbols
  • Vulgar/disparaging phrases or words
  • Generic terms or phrases
  • Proper names or a likeness of a person without their consent
  • The likeness of a former or current United States president
  • Sounds or motifs (should be copyrighted instead)
  • Deceptive, immoral, or scandalous symbols or words.


How Much Does It Cost to Trademark a Name?

There is no cut and dry answer in regard to how much it will cost to trademark a name. This is because the answer varies based on a number of different things.

For example, what type of registration do you need? How complicated is what you are trying to trademark? And, what method of trademarking are you going to use?

The answers to each of these questions will ultimately decide how much it costs to trademark a name. The bright side is – regardless of your answers – you aren’t going to experience too much of a price sticker shot. Why? Well, it’s because trademarking isn’t nearly as pricey as it sounds.

The best first step for you is contacting a trademark lawyer to determine the trademark attorney cost and process.


Trademark Cost

In total, there are 3 different trademark application/filing fees including:

TEAS Plus – $225 per class of goods/services TEAS Reduced Fee (TEAS RF) – $275 per class of goods/services; orTEAS Regular – $400 per class of goods and services

Determining exactly how much a trademark is going to cost can be a bit unclear. The final number is calculated depending on what kind of goods or service you are trying to slap a trademark named on.

Furthermore, the trademark lawyer you hire is factored into the cost. Sure, a trademark lawyer Los Angeles is going to take care of all the hard work. He or she is going to weave through all of the paperwork.

Now, a typical trademark lawyer Los Angeles would charge you an hourly rate. I, however, believe in doing things differently. I prefer to bill my trademark clients using a flat-rate. I believe this is more transparent when it comes to filing fees and some of the other costs associated with getting that trademark.


What is the Federal Filing Fee for a Trademark?

The federal registration filing fee for a trademark is one of the more expensive costs, starting at $275 because it will provide your trademark with all of the benefits that a state filed trademark would not have.

Furthermore, a federal trademark named just allows your business name to be recognized all across the U.S. instead of just in the state you reside in. This can be extremely beneficial if you are trademarking the name of a business you intend on building a website to sell services or products to people from all over the U.S.

A federal trademark is ideal for anyone who doesn’t just want their name to be local.

The starting point for the federal trademark registration is $275 if you file online. This, however, does not include other fees – such as your attorney expenses.


How Much Does it Cost to Trademark a Logo?

The cost to trademark a logo is anywhere from $275 to $600, not counting legal fees.

If you are looking for a more budget-friendly option, you do have the choice to only register your trademark with your state for a cheaper price of $50-$150. State registration doesn’t provide as much protection as federal registration does.

It’s important to hire a lawyer who can not only help you determine how much does it cost to trademark a logo but can also search to make sure you can trademark your logo or business name.


How Much Does it Cost to Trademark a Business Name?

To trademark a business name, it costs between $275 and $325 for the filing fees. Additionally, you’ll need to pay attorney fees, state fees of $100-$200, and maintenance fees as needed in the future.

To trademark a business name, you have to have a formal business entity with a registered name in your state. If you are a sole proprietor, you can do this by filing a fictitious name, which is also called a doing business as (DBA) name.

You’ll apply for a trademark with the USPTO electronically or by paper. It’s important to point out that an electronic application is much faster and preferred over the paper.

If you’re going to use your name for more than one class of services or goods, you’ll have to pay a fee for each. For example, if you want to sell software as well as web services, you’ll have two fees.

If you’re unsure about how to determine the cost of your trademarking needs, book your trademark call here.


How Much Does it Cost to Trademark a Slogan?

A slogan is a word or phrase typically associated with a business, product, or service and the fee for trademarking your slogan is $325-$375 depending on how you file.

Considering a slogan is technically intellectual property and part of branding, it is not uncommon for a slogan to be trademarked.


How Do You Trademark a Slogan?

To trademark your slogan, it must be connected to your brand. If your brand and slogan are not connected in some way – you cannot trademark it.

If you aren’t sure whether or not your slogan can be trademarked, an intellectual property lawyer – such as myself – could lend you some assistance. Technically, there are just a few steps to getting your slogan trademarked.

Step One: Make sure the slogan is available. You can only trademark a slogan if it hasn’t been trademarked by someone else. This just involves checking the online database that belongs to the United States Patent and Trademark Office. Fortunately, this is also something a lawyer could help you with.

Step Two: You will either obtain a hard copy of the application or you will visit the United States Patent and Trademark Office website to fill out the application online.

Step Three: Fill out the application as completely as possible. Then, you just have to pay the necessary filing fees. To date, it costs roughly $325 to file your trademark online or $375 if you decide to file with a paper application.

If the slogan you are using is utilized with more than one type of product or service, you will have to pay extra filing fees. Naturally, it is also important to keep in mind that filing fees are nonrefundable.

Finally, you just have to wait for your trademark application to be processed. As long as you paid your fees and filled out the paperwork properly, your slogan trademark should be registered with the online database once the paperwork is processed.

To being the process of trademark registration, start here.


How Much Does it Cost to Trademark a Product?

To trademark a product, you will pay $325-$375 for the filing fees and additional attorney fees as applicable.

Trademarking a product is considered branding that product. For example, Nike’s swish checkmark is how they trademark their products.

An attorney can search to determine if you can trademark your invention or mark and then file the right applications to make sure your trademark has the best chance of approval.


How Much Does it Cost to Trademark a Design?

To trademark a design, you’ll pay between $275 and $325 for the filing fees and any applicable attorney fees.

Many types of designs can be trademarked, but you should check with a lawyer to be sure that your design can.

Some of the types of designs that can be trademarked include product designs, color schemes, logos, packaging design, or label design.

Your design must be unique to be trademarked.

To apply for a trademark for design, you’ll need to follow the process of applying for a trademark. This process is the same for any trademark, but there are a few unique design related pieces to be aware of:

Your application must include an image of your design. You have to decide if you want to trademark the design in black and white or in color. It’s important to know that choosing black and white allows you protection for any color in the future, but choosing a certain color scheme locks you into those colors.

The process may take several months, but once your trademark is approved, you are protected.


How Much Does it Cost to Trademark a Phrase?

It costs $275 to $325, plus attorney fees, to trademark a phrase.

Trademarking a phrase is the same process as trademarking a slogan. It’s something you want to do if you come up with something unique that you want your business to be known by.

The phrase must be unique or have a distinctive meaning, which will be your job to prove to get a trademark.


How Much Does it Cost to Trademark a Brand Name?

To trademark a brand name, it costs between $275 and $325 for the filing fees. Additionally, you’ll pay applicable attorney fees, potential state fees of $100-$200, and maintenance fees in the future.

Trademarking a brand name is the same as trademarking a business name. The terms are interchangeable because your business is your brand and your brand is your business.


Trademark Maintenance Fees

To keep your trademark alive, you will have to pay trademark maintenance fees. It’s currently $100 in year 5 and then an additional $500 in year 10 and every 10 years after.

At year 5, you have to file out what’s called a Declaration of Use of Mark in Commerce, also known as Section 8 and pay the $100 fee.

At year 10 and every 10 years after, you’ll file a Combined Declaration of Use of Mark in Commerce and Application for Renewal of Registration of a Mark under Section 8 & 9, also known as Section 8 and 9, and pay the $100 fee for Section 8 and the fee of $400 for Section 9.

That sounds confusing, so let’s break it down:

5 years after your trademark, you’ll have to renew it using Section 8 and paying a $100 fee. If you don’t do this before the 6th year, you’ll have 6 additional months to take care of this, but it will cost you an extra $100 penalty.

Then, at year 10, you’ll renew with Section 8 again and pay that same $100 fee. Plus, you’ll need to fill out Section 9 and pay a $400 fee for that.

Every 10 years after, you’ll fill out Sections 8 and 9 and pay the $500 to keep the trademark alive.


Trademark Cost Per Class

The trademark cost per class is $275.

The class means the types of goods or services the trademark will apply to. A trademark only applies to one class unless you specify and pay for additional classes.

You may need this if you plan to sell different types of products or services and want the trademark to apply to them all.

There are 45 classes:

  1. Chemicals
  2. Paints
  3. Cleaning Substances
  4. Industrial Oils
  5. Pharmaceuticals
  6. Common Metals
  7. Machines
  8. Hand Tools
  9. Computers and Scientific Devices
  10. Medical Supplies
  11. Appliances
  12. Vehicles
  13. Firearms
  14. Precious Metals
  15. Musical Instruments
  16. Paper Goods
  17. Rubber Products
  18. Leather Goods
  19. Building Materials
  20. Furniture
  21. Household Utensils
  22. Ropes and Textile Products
  23. Yarns and Threads
  24. Textiles
  25. Clothing
  26. Lace and Embroidery
  27. Carpets
  28. Games and Sporting Goods
  29. Meat, Fish, and Poultry
  30. Coffee, Flour, and Rice
  31. Grains and Agriculture
  32. Beers and Beverages
  33. Alcoholic Beverages
  34. Tobacco Products
  35. Advertising and Business Services
  36. Insurance and Finance Services
  37. Construction and Repair Services
  38. Telecommunications Services
  39. Shipping and Travel Services
  40. Material Treatment Services
  41. Education and Entertainment Services
  42. Science and Technology Services
  43. Food Services
  44. Medical and Vet Services
  45. Legal and Security Services

As you can see, it’s quite an exhaustive list and you may even need multiple classes to cover a small product or service line.


How Do I Select a Strong Trademark?

A strong trademark allows you to prevent third-parties from using your mark.

When it comes to selecting a strong Trademark, two factors come into play: the likelihood of confusion and strength of the mark.

Likelihood of confusion exists when the marks are similar and the goods or services are related in such a way that consumers believe that they come from the same source.

The likelihood of confusion occurs when two key elements are present: 1. Marks and similar, and 2. Goods and services are related.

Marks are similar when the marks look like, sound alike, have similar meanings, or create similar commercial impressions. Further, goods and services are related when consumers mistakenly believe the goods and services come from the same source.

Note that the marks and the goods do not need to be identical; they only need to be similar and related.

The strength of a trademark is determined based on a 4-part gradient:

  • Generic Terms – Common, everyday names; incapable of identifying the source. They are the weakest mark and are not able to be registered (i.e.- “TEA” for a mark for teas).
  • Descriptive Terms – Merely describe a feature or quality of the goods or services, and don’t identify and don’t distinguish the goods or services. Although these are warmer than generic terms, these are not able to be registered (i.e.- “Yummy Yogurt” for a mark for yogurt shop).
  • Suggestive Terms – Suggest the qualities and characteristics of goods or services without actually describing them. These are mostly able to be registered (i.e.- “Quick N’ Easy” for a mark for microwaves).
  • Arbitrary Terms – Creative or unusual terms that are inherently distinctive and the source is identifiable. They are the easiest mark to protect and can be registered (i.e.- “Argo” for a mark for an insurance agency).

Further, other factors may prevent your mark from getting registered. These include when the mark is a surname, geographically descriptive, deceptive, disparaging or offensive, misspelling of descriptive or generic wording, name or likeness, the title of a single movie or movie, and ornamental and decorative terms.



To summarize:

  • A trademark is legal protection for your name, brand, logo, or slogan
  • Trademark registration in the US provides nationwide protection
  • Trademark process is typically VERY complicated so it’s HIGHLY suggested to work with a trademark lawyer
  • If you do get a trademark, you will be able to prevent other people from using the same or similar name

Obtaining a trademark to protect your name, idea, or design is a good idea, but it’s not something you should try to do alone because the process is complicated and can easily be done wrong rendering your trademark useless.

Additionally, you need to be aware of the maintenance requirements and fees because the USPTO doesn’t send out a notice letting you know it’s time to renew.

The best thing you can do for your trademark is to hire a lawyer to make sure you can even trademark it in the first place and then file the required paperwork for you. The lawyer will also make sure you’re aware of your future obligations to keep the trademark valid.

I understand you want to save as much money as possible, but this isn’t an area to do so if you want to have a long-lasting, valid trademark.

The first step…

Book your free call with a Trademark Strategy Advisor here.